RIYADH: Collaboration between Saudi Arabia’s $500 billion giga-project NEOM and the Asian Football Confederation will run until 2029 after a partnership deal between the two was renewed.
Under the terms of the arrangement, NEOM will continue to serve as the official global partner of the AFC national team and club competitions and be the presenting partner of the first pan-Asian AFC Women’s Champions League.
The agreement aims to promote inclusivity in sports and support the development of women’s football across Asia, a press release stated.