RIYADH: The AlUla Date Festival has garnered SR6 million ($1.6 million) in auction sales since it began on Sept. 8, the Saudi Press Agency reported on Sunday.

Organized by the Royal Commission for AlUla, the annual event is a celebration of the region’s culture and a boon for the economy. Events take place every Friday and Saturday until Nov. 11.

Now in its fourth edition, it includes awards for farmers for the quantity and value of their produce sold.

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